Principal Event Producer Belinda Cheng Lui approaches each event with a passionate drive stemming from a decade-long career in entertainment event production.

Belinda started her career managing events for a television marketing organization. She transitioned to planning red carpet events for an LA-based production company, handling events for clients such as People Magazine, Entertainment Weekly and Elle Magazine. Her latest position was with Disney Interactive, where she produced events for the gaming division of The Walt Disney Company.

Equipped with a MBA from UCLA, Belinda embraced her entrepreneurial calling by founding Bookt Events. Her professional approach and easygoing nature are why clients entrust Belinda with their milestone events. She revels in getting to know each of her clients personally and ensuring that every event is perfected from start to end. As such, Belinda personally produces each event and accepts a limited number of projects every year.