Principal Event Producer Belinda Cheng Lui approaches each event with a passionate drive stemming from a decade planning events in the entertainment industry. Prior to founding Bookt Events, Belinda was most recently with Disney Interactive, where she produced events for the gaming division of The Walt Disney Company.

Belinda started her career managing events for a television marketing organization. She transitioned to planning red carpet events for an LA-based production company, handling events for clients such as People Magazine, Entertainment Weekly and Elle Magazine.

Equipped with an MBA from UCLA, Belinda embraced her creative and entrepreneurial calling by founding Bookt Events. Clients appreciate her easygoing yet professional approach.  She has been quoted in several media outlets including Inspired By This, CBS Los Angeles and China Global Television Network. Belinda revels in getting to know each of her clients personally and ensuring that every event is perfected from start to end. As such, she personally produces each event and accepts a limited number of projects every year.